Zumi sake

Branding and bag-in-box packaging design for Zumi. The stylized cherry blossoms refer to the Japanese tradition according to which the sake was made. The minimalistic and bold typography stands in contrast to the Japanese kanji representing the brand name. Zumi is a mild and refreshing Sake that can be served cool in summer and warm in winter. Built on a tradition going back over 200 years and refined with modern production techniques, Zumi is a beautifully balanced and light Sake, perfect for pairing with a wide variety of dishes. The crisp, dry taste pairs well with lightly seasoned dishes but also cleanses the pallet after rich food.